Industry Life Sciences & Healthcare > Pharmaceuticals
Job functions Marketing > Marketing Manager
Languages English > Business Level
Job number JO-181129-176379

Company overview

Established in 1931, our client is an American Company which provides a broad portfolio of essential renal and hospital products, including home, acute and in-center dialysis; sterile IV solutions; infusion systems and devices; parenteral nutrition; surgery products and anesthetics; and pharmacy automation, software and services.

Job description

• Lead the development and implementation of strategic marketing and therapy development plans for Baxter’s Renal and Hospital Products portfolios.
• Ensure full adherence to the interactions and third party policy as well as comply with any regulatory requirements when team members are engaging with customers.
• Support expansion of Peritoneal Dialysis centres in the country and service/support the existing centres.
• Identify market research needs, develop and conduct market research to understand market needs, develop and execute effective therapy branding strategies.
• Implement communication plans, physician education and public/patient awareness initiatives and other innovative marketing programs.
• Develop and implement medico-marketing activities including organizing training and education, conferences, seminars for healthcare professionals.
• Establish and build a strong relationship with key opinion leaders, country HCP Societies and key healthcare professionals in target segments to establish therapy selection guidelines and build Baxter brand awareness.
• Work closely with the regional and country Marketing and Medical Affairs teams to access therapy information; work on developing tailored activities to promote the therapies such as key medical messages, physician or nurses training and assist with the establishment of standards of care.
• Develop and drive patient awareness, acquisition and retention initiatives.
• Work closely with Distributor, Technical and Supply Chain teams to improve overall patient satisfaction on Baxter products and services.
• Lead Market Development and support Market Access initiatives.
• Support Philippines & Myanmar marketing initiatives.

Requirements

• Lead the development and implementation of strategic marketing and therapy development plans for Baxter’s Renal and Hospital Products portfolios.
• Ensure full adherence to the interactions and third party policy as well as comply with any regulatory requirements when team members are engaging with customers.
• Support expansion of Peritoneal Dialysis centres in the country and service/support the existing centres.
• Identify market research needs, develop and conduct market research to understand market needs, develop and execute effective therapy branding strategies.
• Implement communication plans, physician education and public/patient awareness initiatives and other innovative marketing programs.
• Develop and implement medico-marketing activities including organizing training and education, conferences, seminars for healthcare professionals.
• Establish and build a strong relationship with key opinion leaders, country HCP Societies and key healthcare professionals in target segments to establish therapy selection guidelines and build Baxter brand awareness.
• Work closely with the regional and country Marketing and Medical Affairs teams to access therapy information; work on developing tailored activities to promote the therapies such as key medical messages, physician or nurses training and assist with the establishment of standards of care.
• Develop and drive patient awareness, acquisition and retention initiatives.
• Work closely with Distributor, Technical and Supply Chain teams to improve overall patient satisfaction on Baxter products and services.
• Lead Market Development and support Market Access initiatives.
• Support Philippines & Myanmar marketing initiatives.

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