Languages English > Business Level
Job number JO-200206-211138

Company overview

Our client is a pioneering brand in the business of milk tea since 2011.

Job description

Status: Additional position

Reporting to: COO/Finance Director

Subordinates: 2 direct hires and 2 from agency

Location: Pasig

Job Responsibilities:

Drive brand preference to enable growth in both sales and market share
Work together with the management team in crafting the main marketing strategy and plan for the year
Ensure the robustness and delivery of the annual marketing plan according to the agreed global marketing guidelines
Deploy and implement marketing collaterals for new products, promos, events and newly opened stores
Make and manage job orders and coordinate with creatives team until completion of job order
Coordinate with mall officers/landlords on store opening marketing activities and upcoming promos
Coordinate product launches with operations and warehouse team
Prepare initial forecast and store allocations of new ingredients for new products launches
Support management in generating local market and competitive insights
Manage tie-ups to ensure appropriate service levels and quality output to support and drive initiatives
Engagement of key external stakeholders: ad agencies, PR agencies video production houses, regulatory authorities, media, etc.
Be main liaison point of the marketing team with the operations team
Support in R&D of new products with management and operations team
Monitor and approve content plans on social media accounts and manage boosting schedules
Relay online complaints to operations team coming from our social media manager
Work with global office on new regional marketing initiatives


Job Qualifications:

With 5-8 years of relevant marketing management background preferably gained from food and beverage industries
Knowledgeable in SEO and digital marketing campaigns
Flexible in handling marketing events
Creative in brand building initiatives
Good interpersonal skills
Results-driven, assertive, has a sense of urgency, detail-oriented, plus embodies transparency and humility
Amenable to be based in Pasig and do field work

Contact Eds Enslie

Edichelle "Eds" Enslie

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